With nearly two decades in e-commerce product design, I have honed my expertise across diverse industries, including automotive and beauty products. My background uniquely positions me at the intersection of high-impact product development and user experience, creating intuitive and engaging digital solutions that cater to specific market needs.

In the automotive space, I’ve led teams to innovate online checkout and leasing experiences, while in the beauty industry, I’ve managed projects that prioritize user engagement and streamlined shopping experiences. This varied experience enables me to bring a versatile, user-centered approach to any product design challenge.

I’ve built teams in two different styles:

1. 1. Generalists – Mainly hiring designers that can do everything from research to testing to design.
   2. Specialists – Hiring for specific roles (Visual Designer, Interaction Designer, Researcher, etc.).

I’m passionate about creating environments that empower people to do their best work. Over the years, through my own growth in leadership and hands-on experience, I’ve developed the skills to build strong foundations for innovative, high-performing teams. By fostering collaboration and encouraging growth, I strive to unlock the potential in each team member, creating a culture that drives both personal and collective success.